Clicking into a Tobacco-Free Future: Youth-led Digital Solutions and Global Media Competition 2024 Awards

On International Youth Day (IYD), the World Health Organization (WHO) and Global Center for Good Governance in Tobacco Control (GGTC) announced the winners of the Global Media Competition 2024 – Social Reels Challenge during a webinar participated in by youth worldwide. The winning reels from young creators in the Philippines, United Kingdom, and Bangladesh powerfully exposed the tobacco industry's deceptive Corporate Social Responsibility campaigns, the environmental damage from tobacco-related plastic pollution, misleading marketing tactics, and the severe health impacts of its products. Selected from submissions spanning over 50 countries, these compelling reels were showcased by WHO Director of Health Promotion, Dr. Rüduger Krech, during the awarding ceremony.