Unmasking The Appeal: Youth Counter Addiction and Demand Accountability

The World No Tobacco Day 2026 theme, "Unmasking the appeal: countering nicotine and tobacco addiction, " highlights how the tobacco and nicotine industry continues to design products that attract and addict young people. Global Youth Voices (GYV), in collaboration with its participating youth organizations, including the International Youth Tobacco Control (IYTC), International Pharmaceutical Students’ Federation (IPSF), International Federation of Medical Students’ Associations (IFMSA), European Network for Smoking and Tobacco Prevention (ENSP) Next, Youth in Action (Y-ACT), Alianza Juvenil, and ASEAN Youth Organization (AYO), are organizing this webinar to amplify youth perspectives and strengthen global action to protect young people from nicotine addiction and tobacco industry influence.